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Dodge cars will lose their 'cross-hairs' grille

Started by Magnumcharger, February 15, 2011, 03:55:37 PM

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Magnumcharger

It's about time!
http://content.usatoday.com/communities/driveon/post/2011/02/dodge-cars-will-lose-their-crosshair-grille/1

"One of the most distinctive design elements about a Dodge vehicle is about to go away: the cross-hairs grille.

It's the vertical and horizontal strips on the grille of Dodges. It's going to stay on Ram trucks but go away on Dodges, Ralph Gilles, CEO of the Dodge brand and the head of Chrysler design, tells Automotive News.

That's Gilles in the picture looking at a new Dodge Charger SRT8 -- although it's a little hard to see the cross hairs when it's black-over-black.

The Dodge brand is "going a different way," he tells the News. Interestingly, he won't talk about where the Dodge brand is going from a styling direction.

But Gilles is one of the few designers to head a major brand, and the guy who designed the Chrysler 300, so the Dodge brand's styling direction couldn't be in better hands".

1968 Plymouth Barracuda Formula S 340 convertible
1968 Dodge Charger R/T 426 Hemi 4 speed
1968 Plymouth Barracuda S/S clone 426 Hemi auto
1969 Dodge Deora pickup clone 318 auto
1971 Dodge Charger R/T 440 auto
1972 Dodge C600 318 4 speed ramp truck
1972 Dodge C800 413 5 speed
1979 Chrysler 300 T-top 360 auto
2001 Dodge RAM Sport Offroad 360 auto
2010 Dodge Challenger R/T 6 speed
2014 RAM Laramie 5.7 Hemi 8 speed

BrianShaughnessy

Black Betty:  1969 Charger R/T - X9 440 six pack, TKO600 5 speed, 3.73 Dana 60.
Sinnamon:  1969 Charger R/T - T5 440, 727, 3.23 8 3/4 high school sweetheart.


Brock Samson

i was gonna post it but knew it would get reposted before my fingers left the keyboard... ALLPAR has a huge thread on it BTW...  :scratchchin: Hey, Is Ralph licking that car's hood?..  :shruggy:

stripedelete

Correct move.  FIATS don't have "cross hairs".


Brock Samson


UFO

That's what the shruggy thing was for :lol:,now it makes sense.

bull

Despite the condemnation of the Repost Nazis I'd like to say, thank God almighty they're dropping that friggin' grill finally! Now we'll have to wait and see how they screw it up next time. ::) This is one thing I love about classic Mopars from just about any era before the 80s; the executives were not obsessed with product identification so the designers' hands were not tied and hence most models had distinctive features. Many of them didn't even have the brand name or symbol on them other than the little pentastar on the fender. If the car looks good enough people will figure out what it is. You don't need to brow beat them with an ugly grill.

1969chargerrtse

This car was sold many years ago to somebody in Wisconsin. I now am retired and living in Florida.

FastbackJon

Nice they're finally going to let themselves out of that styling box. I was glad when the Challenger didn't have it. That was a good start.
"This was the dedication of the altar, in the day when it was anointed, by the princes of Israel: twelve chargers of silver, twelve silver bowls, twelve spoons of gold..." -- Numbers 7:84 KJV




bull

Look at this fool. Is he trying to turn that toad into a handsome prince?


G-man

So whats the difference? It still looks like a Mitsubishi to me. :slap:


TUFCAT

Quote from: bull on February 15, 2011, 09:41:05 PM
Look at this fool. Is he trying to turn that toad into a handsome prince?



Since he loves it so much......maybe he should get a private room with it. :eek2:

UH60L

Quote from: G-man on February 15, 2011, 09:54:13 PM
So whats the difference? It still looks like a Mitsubishi to me. :slap:

Umm,....they haven't changed it yet.  Proabably won't hit until the 12 or 13 model year, at least.

Mike DC

The crosshair thing wasn't a terrible idea.  But it wasn't cool enough to justify how long & often they used it. 


Ghoste

It wasn't a terrible idea, just an incredibly ugly one.

chargerjy9

as much as I hated the crosshair grille on Dodge cars, the RAM badge stuck on the hood was worse, I never understood lumping truck and car together, glad to see that nonsense has gone away. I been telling you guys for 2 years that the crosshair was going down, and that the Design office had no say as to how the LX Dodge would be badged. I firmly believe that Ma Mopar is headed in the right direction,especially since Design is headed by the same guy in charge of the brand, namely Ralph Gilles. ( no there still will not be a 2 door Charger)
1973 Dodge Charger SE 400 4 bbl,727, survivor
1977 AMC Pacer original
2011 Dodge charger R/T Max

Chargerrtforme

Quote from: Ghoste on February 16, 2011, 07:21:03 AM
It wasn't a terrible idea, just an incredibly ugly one.
And building Cars with ugly grilles is dumb. The grille is mostly the main focal point.

Magnumcharger

I still can't stand the thought of a Charger four door.
But.....
This Charger is a much better looking product then the one previous, IMHO.

And I'd actually consider the purchase of one - down the road, after it's depreciated a bit.
And it would have to be red, and an SRT8, and have a red interior.
1968 Plymouth Barracuda Formula S 340 convertible
1968 Dodge Charger R/T 426 Hemi 4 speed
1968 Plymouth Barracuda S/S clone 426 Hemi auto
1969 Dodge Deora pickup clone 318 auto
1971 Dodge Charger R/T 440 auto
1972 Dodge C600 318 4 speed ramp truck
1972 Dodge C800 413 5 speed
1979 Chrysler 300 T-top 360 auto
2001 Dodge RAM Sport Offroad 360 auto
2010 Dodge Challenger R/T 6 speed
2014 RAM Laramie 5.7 Hemi 8 speed

ACUDANUT


DustinSimmonds

Horray! :icon_smile_big: I'm excited for this! If we can get a vintage grill on the Charger then we have a solid modern Charger on our hands and i'll just have to buy one!  :coolgleamA: Granted it'll be a four door still, but hey, I can live with it.

TK73

I don't "get" that front design.

Why copy Audi on this?
1973 Charger : 440cid - 727 - 8.75/3.55


Now watch what you say or they'll be calling you a radical,
      a liberal, oh fanatical, criminal.
Won't you sign up your name, we'd like to feel you're
      acceptable, respectable, oh presentable, a vegetable!

TK73

As far as the cross-hair grill goes:  glad it's not Chrysler heritage or something...


1973 Charger : 440cid - 727 - 8.75/3.55


Now watch what you say or they'll be calling you a radical,
      a liberal, oh fanatical, criminal.
Won't you sign up your name, we'd like to feel you're
      acceptable, respectable, oh presentable, a vegetable!