Fiat Chrysler Future Plans:

[wingcar]

Fiat Chrysler Future Plans:

Chrysler will become the mainstream brand for North America, designed to compete with Toyota and Chevrolet.  The Town & Country minivan will get an update and add a plug-in hybrid version for 2016.  A new compact car, the 100, will compete with the Toyota Corolla in 2016.

Dodge will lose the Grand Caravan (after 30 years on the market) and the Avenger sedan and concentrate on being a sporty, performance-oriented brand designed to appeal to younger buyers.  The SRT brand, which includes the Viper sports car, will be consolidated with Dodge.

Jeep sales are expected to top one million this year, and can grow to 1.9 million by 2018 with an aggressive global expansion, particularly in Latin America and Asia.  A new compact SUV in 2016 will replace the Compass and Patriot, and the seven-passenger Grand Wagoneer will launch in 2017.  Jeep currently makes vehicles at three plants in the U.S.  By 2018, it expects nearly half of all production to come from plants in Latin America, Europe and China.
 
Fiat brand sales are expected to grow from 1.5 million in 2013 to 1.9 million in 2018.  New vehicles will include a subcompact car and compact pickup truck for South America in 2015, the Fiat 500X crossover for North America in 2015 and a new Panda small car for Europe in 2018.

Alfa-Romeo, which returns to the U.S. this year with the 4C sports car, plans to introduce eight vehicles globally by 2018, including small, midsize, and full-size cars along with two SUVs.  Alfa CEO Harald Wester said that the company will invest nearly $7 billion to develop and make the new vehicles.  Alfa hopes to increase sales from 74,000 in 2013 to 400,000 in 2018.

Maserati, which sells four different cars now, will have six by 2018.
 
Fiat Chrysler CEO Sergio Marchionne said that the combined company wants to grow sales 60 percent to more than 7 million cars and trucks by 2018.  Fiat Chrysler sold 4.4 million cars and trucks last year, compared with 6.3 million for Detroit rival Ford.  Toyota was the global leader with sales of 9.98 million vehicles.     

[TUFCAT]

A target of 60% growth seems very optimistic...but hey why not be optimistic?   In reality if they only achieved 30% growth it would be a success story!  Right now they're doing well... I hope the plan works.

[stripedelete]

I hear you you.  I would poo poo them if I could, but, Sergio appears to be a completely different animal.

Grand Wagoneer?  Suburban fighter?

[moparjohn]

any sales increase that takes sales away from jokeyota is great, so sick of seeing corrolas and prius. JMO MPJ

[Ghoste]

I hope the idea of sporty cars for younger buyers doesn't mean tuner rides and their idea of what an American Fiat should look like.  I can't stanf those ridiculous Fiat ads with the goofy song and the stop motion and stuff.
SRT should have never been its own brand to begin with IMO.  Also not big on the idea of splitting off the trucks into their own brand and ditching the Grand Caravan.  If the public wanted the more expensive upscale Town and Country then it would be outselling the Grand Caravan.  If anything, they need some cheaper minivans in the Ram line then.  There are people afterall who want the practicality of the thing without paying for fake woodgrain and glow in the dark consoles.  A good way to send buyers to Honda and Toyota I think, "if we have to spend more lets get the one all the cool people like".
Too many grads in marketing and branding justifying their jobs with bright ideas.  I think some of these things could be done less simply and get truly well built vehicles with a dealer network that WANTS to service the hell out of you.  Thats marketing that really works.

[TUFCAT]

Personally I think Volkswagen has plenty of trouble on their own (especially in the U.S market), and may only want to merge with FCA as a life preserver.  They will be bought up by someone soon.  

FCA has they're own challenges without that kind of dead weight.  FCA also as plenty of diesel engines now, which is about the only thing VW could offer.

[JB400]

Personally I think Volkswagen has plenty of trouble on their own (especially in the U.S market), and may only want to merge with FCA as a life preserver.  They will be bought up by someone soon.  

FCA has they're own challenges without that kind of dead weight.  FCA also as plenty of diesel engines now, which is about the only thing VW could offer.

I'll point the laser pointer over to this thread for you   :   
http://www.dodgecharger.com/forum/index.php/topic,111920.0.html

[Ghoste]

They have the Veyron. 

[JB400]

Lamborghini as well