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need sponsors

Started by dodgeracen, October 09, 2006, 11:17:13 PM

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Brock Samson

Go ahead and put my name on the quarters (that is if it has any), across the back might be nice too,..
maybe it'll deter them other yahoos from taking ya' out...  

< put my pic on there too... i bet they let ya' by...

moparguy01

Quote from: Shakey on October 11, 2006, 06:28:33 AM
Quote from: moparguy01 on October 10, 2006, 09:04:47 AM
Quote from: Silver R/T on October 09, 2006, 11:20:07 PM
sponsors get their money back, how can you get them their money back?

Ive never seen a sponsor get their money back. its a advertising expense. Are you sure you've been to college?? Maybe you should look into a business class or two.....

You've never seen a sponsor get their money back?

Market research proves that successful sponsorship, which essentially is advertising, creates brand awareness which potentially generates sales of a product, which in turn generates revenue.

The best example would be the Tide sponsored NASCAR team from the '80's & '90's.  Procter & Gamble did some studies (market research) way back when and the results indicated that the NASCAR fans were brand loyal and that Tide's largest market share was in the Southeastern United States.  This was a result of their sponsorship of the racing car and the exposure it generated week in and week out, whether it be on the track, in a wreck or in the winner's circle.  The NASCAR sponsorship was a "vehicle" (no pun intended) to generate exposure which in turn generated revenue.  When mainstream television coverage of NASCAR really began in the early '90's, Tide continued to dominate the laundry detergent market segment.

That is how Procter & Gamble got their money back.

As far as a local company advertising on a race car for the Saturday night events at the local track, many folks may not be aware that "Jim's Auto Shop" or "Smith Printing" even existed until they saw the names of those local business painted on the quarter panel of a race car this past weekend at the track.



Sorry, I should have been more specific. I've never seen a sponsor get their money back from the person they sponsored. it comes back in increased revenue because of advertising, but thats what it is. Sorry for the misunderstanding there.