White Hat Special - Whazzat Mean?

[dpm68]

Okay - color me uninformed, but what the hell is a "white hat special?" I assumed it meant a white vinyl top, but obviously that ain't so.  - dm

[Chad L. Magee]

Basically it was a trim package for Dodge Division cars for the spring season.  Ford had Sprint and Sports Sprint Mustangs (remember them?), Chevy had something else (I can't recall what right now), Firebird had a Sprint package (typically on the I6) and Dodge had the WHS.  It was part of their Good Guys in the White Hats promotion.  You typically got a vinyl top in the package, but it could be ordered without also.  I have a WHS 1969 Charger 383-4bbl., automatic with air in T5......

[dpm68]

Thanks Chad - color me informed.  - dm

[Badbob]

White hat special:

http://www.youtube.com/watch?v=9BVYNJBnnNI

[Just 6T9 CHGR]

Look at code A41 here for 1969 to see what the option included.......

http://www.1969chargerregistry.com/decoder.html

[Shakey]

Okay - color me uninformed, but what the hell is a "white hat special?" I assumed it meant a white vinyl top, but obviously that ain't so.  - dm

There some decent info in this thread also.   

http://www.dodgecharger.com/forum/index.php/topic,14324.0.html

[Nacho-RT74]

I had saved another ad, but only found this one

[konigcharger]

did they give you a cowboy hat if you bought one? 

[Ghoste]

I don't know about every year but in 1967, yes, a white cowboy was frequently given away with the promotion.

[whitehatspecial]

I have a 1968 with a 41 code. White vinyl roof, wood-grained wheel, remote driver's mirror, hood mounted turn signal indicators, full wheel covers, and interior light package. I actually was at the dealer when the car was purchased by my mother, and I can not remember any white hat given to us (I would have gotten it). The promotion did feature the "Dodge Boys" and some hotties wearing hot pants and white hats though.

[Alaskan_TA]

More White hat special info at these links;

1968;

http://www.hamtramck-historical.com/images/vintage-advertising/68_coronet_440_ad.jpg

http://www.hamtramck-historical.com/images/vintage-advertising/68_coronet_and_polara.jpg

1969;

http://www.hamtramck-historical.com/images/vintage-advertising/69_charger_white_hat_special.jpg

http://www.hamtramck-historical.com/images/vintage-advertising/69_dodge_dart_white_hat_special.jpg

http://www.hamtramck-historical.com/images/vintage-advertising/69_polara_white_hat_special.jpg

[Nacho-RT74]

I'll will keep with white hat girl 

[Lord Warlock]

Strange, I thought the white hat was a 69 option, not a 68 as well.  Even stranger, my car has everything included in the white hat special, but isn't coded for it.  I always thought it came out after my car was built which is why no code for it.  But based on what I've read in the white book and resto manual, mine has all the options included in a white hat, someone liked the look evidently. 

[Ghoste]

Actually Lord Warlock, it was first offered for Chargers in 1967.