Does it help to be on drugs? (Kia Soul hamster commercials)

[bull]

I have to admit I kind of enjoy these ads but that certainly doesn't mean I understand them. Is there anyone here who's on illicit drugs that can explain them to me? Obviously there's no place left to go with car ads but I'm not quite making the giant hamster connection.

http://www.youtube.com/watch?v=4zJWA3Vo6TU
http://www.youtube.com/watch?v=rzE3NLVXbNg&feature=related

[71green go]

Not on drugs...lol
And I feel the same way...don't understand the concept...other that them reaching out to a younger audience?

[terrible one]

I thought the concept was to annoy the crap out of the viewer. Thinking about it now, the question of who they are trying to appeal to is a good one. Not me!

[Troy]

Hmmm, use a popular party song with silly dancing robots and hamsters to get the attention of kids right of out high school. I'd say it works. I'm old now so I don't understand it either. I don't "get" most advertising - and I've worked for a few ad companies!

Troy

[bull]

Hmmm, use a popular party song with silly dancing robots and hamsters to get the attention of kids right of out high school. I'd say it works. I'm old now so I don't understand it either. I don't "get" most advertising - and I've worked for a few ad companies!

Troy

I get that part of it attracts the younger crowd (the Halo reference and the LMFAO song), but the hamsters? Really? Giant hamsters?

[Troy]

Weren't dancing hamsters like the most popular thing on the web for a while? (I never "got" that either.) Just recycling other people's ideas. Advertising is supposed to catch your attention - and annoying counts! Sometimes I have no idea what product they are trying to sell. At least you know in this case.

Troy

[Ghoste]

Funny yo mention this Bull.  My teenage daughters think those commercials are hilarious and they love them, when I asked if they liked the car, they knew nothing about it and couldn't care less.  In other words, the ad is attention getting but is it successful?

[John_Kunkel]

I don't see how those ads stand out as being any more mind-numbing/ridiculous than 95% of their counterparts.

[F8-4life]

Being under the influance of drugs would probably just make it even worse, or freak you out.

[Aero426]

I don't see how those ads stand out as being any more mind-numbing/ridiculous than 95% of their counterparts.

I agree.    I find it far more disturbing that at the top of "Car Guys Discussion", we are discussing Nissan Jukes and Kias on DC.com   

[Troy]

I don't see how those ads stand out as being any more mind-numbing/ridiculous than 95% of their counterparts.

I agree.    I find it far more disturbing that at the top of "Car Guys Discussion", we are discussing Nissan Jukes and Kias on DC.com   

Well, that's why this section is here.

Don't forget the Volt thread! We've had some recent discussions on trucks and SRT-8 Jeeps too. For a while it seemed like the top 5 or 10 threads were about garages.

Troy

[Aero426]

I don't see how those ads stand out as being any more mind-numbing/ridiculous than 95% of their counterparts.

I agree.    I find it far more disturbing that at the top of "Car Guys Discussion", we are discussing Nissan Jukes and Kias on DC.com    

Well, that's why this section is here.

Don't forget the Volt thread! We've had some recent discussions on trucks and SRT-8 Jeeps too. For a while it seemed like the top 5 or 10 threads were about garages.

Troy

Agreed.  It's just that the Juke and Soul would seem to be mutually exclusive to "car guys", at least the ones I hang around with.  

The Volt has some relevance towards a technology discussion.  

I try to just ignore the topics I'm not interested in.   But sometimes you just can't look away.

[moparstuart]

I don't see how those ads stand out as being any more mind-numbing/ridiculous than 95% of their counterparts.

I agree.    I find it far more disturbing that at the top of "Car Guys Discussion", we are discussing Nissan Jukes and Kias on DC.com    

Well, that's why this section is here.

Don't forget the Volt thread! We've had some recent discussions on trucks and SRT-8 Jeeps too. For a while it seemed like the top 5 or 10 threads were about garages.

Troy

Agreed.  It's just that the Juke and Soul would seem to be mutually exclusive to "car guys", at least the ones I hang around with.  

The Volt has some relevance towards a technology discussion.  

I try to just ignore the topics I'm not interested in.   But sometimes you just can't look away.

rubber necker       its a train wreck   

[TK73]

"Does it help to be on drugs?"

Usually 

[badass]

I saw the tail end of a Kia comercial last week I think it was there sporty version car and the driver was wearing a race helmet ?I thought wwwwwhat?

[71charger]

I have to admit I kind of enjoy these ads but that certainly doesn't mean I understand them. Is there anyone here who's on illicit drugs that can explain them to me? Obviously there's no place left to go with car ads but I'm not quite making the giant hamster connection.

http://www.youtube.com/watch?v=4zJWA3Vo6TU
http://www.youtube.com/watch?v=rzE3NLVXbNg&feature=related

Not on drugs but this is what the commercial wanted. They want you to wonder why the hell they made this weird commercial so that you would remember there commercial for the KIA (Kommunists Invading America) soul. lol my brother told me to say that hes on drugs tho lol...

[charge69]

I have owned and still own a number of foreign cars but I would never own a KIA .  Just cannot bring myself to buy a car with "KIA" on it. If you have any military background, especially Vietnam-era service, KIA has a much deeper meaning.
                 Killed In Action or KIA

The Soul commercial is definitely not aimed at my demographic anyway !

[TheGhost]

I always made the "powered by a hamster running on a wheel" association, but I don't think that's what they were going for...

[b5blue]

I have this figured out. It's aimed at the late twenty to 30 somethings that wish they were still 18-19. I tested this at work by asking the guy how he "liked his Kia minivan?" He got kinda flustered...."Dude it's NOT a minivan!" OOPs..my bad man, he never said WHAT it was and I just asked if the speakers had lights in them?  I think the slant is wanna be cool at school have mom or dad get one or wanna show your still hip with a minivan kinda thing.....every day I'm hustling...for more diapers and baby food.   

[68blue]

Don't have the talent to do this but when I first saw the commercial with the wheels and red Kia I had a though about reworking it. Start at the point where the hamsters in the red Kia stop at the light after looking cool in front of the hamsters with the wheels. Rumbling noise behind them then a quick dark fade followed by a noise of a beer can being quickly crushed. Quick lightening with the shot from pavement level as the flattened car spits out from under a wide tire and stops at the curb. Keeping the shot at pavement level a charger burns rubber away from the light seen from behind while fishtailing slightly you hear James Earl Jones saying....."American Muscle....still king of the road."

[Old Moparz]

.

[terrible one]

Don't have the talent to do this but when I first saw the commercial with the wheels and red Kia I had a though about reworking it. Start at the point where the hamsters in the red Kia stop at the light after looking cool in front of the hamsters with the wheels. Rumbling noise behind them then a quick dark fade followed by a noise of a beer can being quickly crushed. Quick lightening with the shot from pavement level as the flattened car spits out from under a wide tire and stops at the curb. Keeping the shot at pavement level a charger burns rubber away from the light seen from behind while fishtailing slightly you hear James Earl Jones saying....."American Muscle....still king of the road."

Haha! That's awesome, I wish you could make it happen!

[71charger]

.

what is that red dot on the beaver?

[4cruzin]

OK did some drugs and still don't understand so . . . .     Maybe I need better drugs . . . .

[A383Wing]

what is that red dot on the beaver?

belly button or ejection seat control

[Old Moparz]

what is that red dot on the beaver?

belly button or ejection seat control

A laser sight from a hamster's rifle.

[Silver R/T]

anyone remember Quiznos subs commercial with dancing rodents or whatever they were. Doesn't really make you want to get one of their subs, no telling what they're made of.

[mauve66]

evidently the commercial is working 'cause you talking about it even after its over, so its in your head, which is where they want it...............

[Ghoste]

But have we bought any???

[A383Wing]

I have bought Quizno's.....but no KIA's

Bryan (got no soul) 

[mauve66]

but in talking about it to other peole, they might start thinking about it and talking to even more people
see already 15 replies, probably many more views, and those people may talk to more people, and given this site its a decent chance that some of the people on here may have never seen the commercial but now they are wondering what its all about, maybe kia should pay you some royalties for the free advertising...............

[Ghoste]

Actually the couple of people I have ever met that were actively seeking a Kia product, I worked very hard to talk them out of it so maybe they shouldn't start writing that royalty check just yet.

[Silver R/T]

Kia vehicles suck imo. I wouldn't support Korean economy with my hard-earned money. My neighbor had a brand new Kia and she had to take it to dealer every month, something always breaking on it. Finally they gave her another one. Kia and Hyundai are two worst cars currently made. They don't have Yugo anymore or otherwise it would've been #1

[Tilar]

That second one almost makes you wonder if someone is going to cut out the fender wells and stuff some 24's under it. 

[mauve66]

Actually the couple of people I have ever met that were actively seeking a Kia product, I worked very hard to talk them out of it so maybe they shouldn't start writing that royalty check just yet.