Chrysler buys one minute spot during the Super Bowl for the Dodge Charger.

[MichaelRW]

Brilliance or Insanity? You decide. I vote for insanity.

http://www.autoblog.com/2010/01/14/hail-mary-pass-chrysler-buying-60-second-super-bowl-spot-for-do/

[RD]

how true!!! (unless the new charger takes some styling cues of yesteryear, um... what better way to say "i dont care you bailed us out" to joe taxpayer?)  is trevor creed behind this one too?

[chargerjy9]

Trevor Creed left the company August of 08, the new guy in charge is Ralph Gilles, a 40ish guy who really is in to cars, he races them, he is aware of heritage. give him a chance

[TCB09RT]

Its a good strategy.  Cost of the ad is down versus last year.   Will be the largest audience  for Super Bowl to date, 175 million viewers- due to the same trend that is driving big ticket sales at the movies, people are looking for cheap entertainment in a down economy. 

[RD]

deleted, this aint even worth it.

[bull]

If Chrysler's only hope is the "Charger" they're hosed already. Blowing a couple million on a commercial for it is throwing pearls before a swine.

[elanmars]

sprinkling bull with sugar isn't going to make it taste sweet.