Dealer's name on the back of your Charger...

[rarefish]

I'm just trying to get a opinion.  What do you guys think of having the dealer's name on the back of your car.  A little background here
on my 68 R/T. It is a unrestored survivor that came from the dealer that is seen "advertised" on the back of the trunk lid. The sticker is not the
original one. It is a reproduction of what the original one would have look like. I stuck it on the car last summer thinking that it would be a nice addition to the car. Well anyway, I have had a few people tell me that I should have never put it on the car and that I should remove it because
it make the car look cheesy. I know most people can't stand having a dealer's name on their car, but I thought in this case it would be different. What do you guys think?
Should I keep it or remove it??

[RD]

I like it!!

[Just 6T9 CHGR]

I say keep it.  It adds character

[69bronzeT5]

Keep it!  Man, that car is nice for a survivor!

[hemihead]

I personally won't advertise for anyone on my cars , but hey , it's your car. 

[bakerhillpins]

I guess I have never really felt like I have wanted to advertise for a dealer cuz I was never there to make friends... just buy a car. So I like to have them left off. But, hey its not my ride, its yours and if you like it then thats good enough for me.

Besides, its certainly not the worst looking dealer sticker out there. Man some of the ones I have seen dealers use are SO FRIGGIN CHEAP and crappy looking.  And they go and stick it on a nice new $$$$ vehicle.

If the rest of that unrestored car looks as good as its left cheek, you have one fine looking car there. Is it still living near Rochester NY?

[Charger-Bodie]

if it were a metal or plactic emblem one id put some magnetic tape on the back side and put it on for shows but im not a fan of the sticker ones.

[JimShine]

I had a Charger trunk lid once that had the old school metal dealership name plate attached to the drivers side. I am surprised we don't see more survivors with them or atleast the remains.

[rarefish]

If it had been the original one to the car there is no way I would even think of removing it. I guess the only problem that I
had after putting it on was that It seem to stand out a little too much. It probably would look better if the letters
were black or if I could have aged it a little so it would look like it was 39 years old and not so brand new.

[Charger-Bodie]

If it had been the original one to the car there is no way I would even think of removing it. I guess the only problem that I
had after putting it on was that It seem to stand out a little too much. It probably would look better if the letters
were black or if I could have aged it a little so it would look like it was 39 years old and not so brand new.

[69bronzeT5]

I had a Charger trunk lid once that had the old school metal dealership name plate attached to the drivers side. I am surprised we don't see more survivors with them or atleast the remains.

I still have the holes on my trunklid from the original metal name plate...does that count

[rarefish]

I guess I have never really felt like I have wanted to advertise for a dealer cuz I was never there to make friends... just buy a car. So I like to have them left off. But, hey its not my ride, its yours and if you like it then thats good enough for me.

Besides, its certainly not the worst looking dealer sticker out there. Man some of the ones I have seen dealers use are SO FRIGGIN CHEAP and crappy looking.  And they go and stick it on a nice new $$$$ vehicle.

If the rest of that unrestored car looks as good as its left cheek, you have one fine looking car there. Is it still living near Rochester NY?

Yes I still live just outside of Rochester. I'm on the East side and the dealer that sold the car new is about 15 miles West of Rochester. Barry Doge is still in operating at the same location in Brockport, NY. under the same name since 1964. Not the same owners though. The Barry family sold the dealership back around 1990.

[69charger2002]

man you are asking for opinions. i'm not much of a sticker man myself.. or dealer advertising either.. i personally would squash that dealer tag and the AAA sticker. that car is just too clean and gorgeous to have that kind of stuff to detract from it. very sweet car by the way!
trav

[Chad L. Magee]

It depends if you are for orginality as sold or before it got to the dealership.  I personally like the dealers badges made in metal, but am not to fond of the stickers (as they tend to crack and look bad over time)........

[89MOPAR]

  KEEP IT !

My formerly owned , survivor 73 rallye 340 , has the dealers sticker on it still, and it looked awesome , i think it never got hit by the sun since the back of the decklid was a little concave. I met up with the dealer owners and they gave me a replacement but it wasn't as nice as the one on the car.
It also has an old Mopar performance sticker that a service tech put on the back bumper.

That kind of stuff can't be replaced , especially on a survivor.
And since you live a 1/2 hour from the original dealership - heck yeah , you gotta keep it.

Any car can get a brand new paint job..... it's not like you are  advertising the dealership, thats like saying you are advertising goodyear tires if you have radial GT tires on your rig.
  I have probably seen in person or in pictures what seems like 100 red 68 chargers, I'd bet no more than 3 still had the dealer placard .

[rarefish]

When I first got the car I removed the cheap looking steering wheel cover that the original owner had put on and what look like dealer installed door edge guards.
I also removed some of the deteriorating oil change stickers in the door jambs and the mini AAA stickers that were on the dash board. I was also going to remove
the AAA sticker on the rear bumper but never got around to it. I then after awhile decided to leave it because it is an old vintage one. The paint on the car looks great in the photos but close up it has it's share of flaws. The camera just hides them all.

[bakerhillpins]

The paint on the car looks great in the photos but close up it has it's share of flaws. The camera just hides them all.

Yea, but that's original paint correct? That's character to say the least and there isn't any way to duplicate that kind of detail in a "restoration". Its like a Smithsonian restoration - they just clean it up and leave it as it is.

[TUFCAT]

I don't like it.....sorry.  If it was original to the car, that would be another story.  But since you like it, let it roll 

[Old Moparz]

I never liked dealer stickers much, but if I had gotten a car that still had one that survived all these years I'd probably leave it alone. You're right though, the new sticker on your survivor stands out too much & looks a little out of place. I wonder if there's a way of yellowing the white letters some? I have a dealer sticker on my '71 Barracuda, but it probably wouldn't show up in a photo because of how faded it is. Some NYC dealership, a place called "Washington Heights Motors" I think. It has some kind of reflective appearance & a small area of it is missing, but it doesn't stand out.

[Todd Wilson]

if it were a metal or plactic emblem one id put some magnetic tape on the back side and put it on for shows but im not a fan of the sticker ones.

I've still got my metal dealership tag from my 71  Garland Dodge down in Texas. I need to get some stick'm and put it on my new trunk lid. It was screwed into the old lid but I had to replace. Dont want to drill holes in the new lid but some stick'm should take care of it.


Todd

[twenty mike mike]

Should I keep it or remove it??

You should do what you want to do. I don't like it, but that shouldn't make any difference to you unless you're trying to get me to buy your car.

[rusty lee]

keep it. 

[ACUDANUT]

WOW, Nice car. IMO if the factory did not put it there, neither should the dealer...After all, why should the middle man get credit.?
I also think ALL Dealers are crooks.

[justin1987]

I like it. Keep it. 

[bull]

The only thing I can say is that I think it's cool when it's the actual sticker put on by the dealership. I don't know if I would put a reproduction dealer sticker on mine, but I would love to know where mine came from. I know next to nothing about the history on my car.

I'm pretty much against providing dealerships with free advertising on my cars. Usually the first thing I do when I buy a car is rip the dealer license plate frame off. But I wouldn't do that with an original frame if I still had it.

[NMike]

i personally wish mine was a sticker instead of a big metal plaque that reads "CROSSTOWN MOTORS". the plate is all pitted and the holes in the decklid have started nice rust spots.

just more wok that needs doing now...

[69bronzeT5]

i personally wish mine was a sticker instead of a big metal plaque that reads "CROSSTOWN MOTORS". the plate is all pitted and the holes in the decklid have started nice rust spots.

just more wok that needs doing now...

POST A PIC! THATS WHERE MY CAR IS FROM! I'VE WONDERED WHAT THE TAG HAS LOOKED LIKE FOREVER!

[chgr500]

Still got the original metal tag from the local dealer from back in the day...no pitting....likely fill the holes and loose the emblem when it comes for this car's first real repaint...

[69bronzeT5]

Wheres it from?

[tan top]

 hmmm  its the original selling dealer ..........  i would keep it on there if it were me , but does not look  as good as a metal  badge though , as a sticker looks a bit too modern if you know what i mean , but still leave it on there 
   thought the dealers only used metal badges though

[Ghoste]

Pretty much an echo here of the ones that say keep it.  I had the original onmy 68 Road Runner and I always liked it there.  As for the advertising, I don't think that many people will really go to Barry Dodge looking for a 68 Charger, wait, strike that, they probably will.  But who cares. 

I have a Mr. Norm plate surround on the back of my car and it's not a Mr. Norm car. 

[1969chargerrtse]

First off,  that is origianl paint, come on, you kidding me?  That car is geogeous either way.   More pictures please., and a little history.  2) I would say bye bye to it as it just takes away from the original beauty of the car, if Dodge at the plant added it, maybe, some dealer?  Nope.  3) You could stick a can opener on the back of that trunk and I would be so mezmorized by the overall beauty that I wouldn't notice it anyway, or care.  4) I'm a 69 lover , but because of beautiful cars like your 68, they are digging into my heart more and more.  SWeeeet   Oh, last thing.  We find out you ever repaint that car,

[rav440]

id like to find the Universal Motors of honolulu hi.  decal or badge that would have been on my runner .

[Chris G.]

I would never remove an original dealer badge from a survivor. The whole point of a survivor is to see how it left the dealer (not the factory). The dealer badges, warranty cars, etc are all pieces of the original car. I have both tags for my cars, and one day I will put the badge back on the Charger new paint or not. The whole advertising for the dealer thing is kooky. These cars are almost 40 years old, who is going to actually see your badge and say "Oh look honey, he bought his car at so an so, maybe we should drive across country and buy a new Caravan from that place...if it still exists". Come on. 

Sweet car BTW. That paint looks just as new as the repro sticker you put on it. 

[Hemidoug]

I know one thing...my 71 will have one on it's trunklid as soon as the paint is dry.....

[TeeWJay426]

It's too bad you replaced the original with a new one- I would have left the original there, even if it was a little shabby, just because the car is an original paint survivor. The repro'd one does stick out and look too new- but snce it's there now, I'd probably just leave it. Mine still has it's original dealer emblem on the bumper as well.

[0X01B8]

I like seeing old stickers on cars.  I was cruising around for a while with this one on the car.   
 

[Hemidoug]

You are lucky some left over hippie didn't key your car.........Only Hitler is hated more then Nixon.......

[chgr500]

Wheres it from?

Lawson Oats Dodge.....long gone now....

[MyMopar]

I say leave it or try to get another produced that isn't so white (perhaps a flat balck one would be best).  I think it is neat to see the dealers name, even more so if that delaer is no longer around and someone remembers hey, back in 68, 72,79,83 or whenever I bought a car from that place.
Their was a Dodge dealership that was at theairport for the longest time and it finally went out.  At the local crusie someone still had a sticker (repo or not?) and man the stories taht started flying were crazy. 
So that little sticker could actually help your car become the center of a conversion (like it needs help).

[0X01B8]

You are lucky some left over hippie didn't key your car.........Only Hitler is hated more then Nixon.......

Yeah, I know - that's part of the fun.  Because I'm clearly not old enough to have been around for it.  I did vote for him in kindergarten class in '72.   

[ITSA426]

In 1968 most, if not all, of the dealer nameplates were made of chrome plated, die cast, zinc.  They were usually held on with two pins through holes drilled in the trunk lid and speed clips.  Sometimes they were painted, or painted and wiped to leave colored edges and chrome faces.  In the seventies, as tape technology got better they were applied with two sided tape.  Later they were made of injected plastic and roller coated with a top color, usually gold, silver or white. 

The press on decal type did not come around for a while after that.  I'm not sure when because I got out of the manufacturing side of it by then.  But we made a lot of them for dealers all over the country.

We also made many of the emblems for car manufacturers including Chrysler Corp.  One of the big ones we made were the sail panel arrows on the first Generation Chargers.  I still have the original paint masks for them.  We also made the 426hemi hood emblems for the e bodies and some of the other engine and body callouts as well as many R/T badges.  I remember the original Superbee emblems had a fifty percent  loss rate, presumably due to employee theft, before reaching the car body on the line.

The last new cars I've bought I've told the dealer I want a penny a mile to advertise for them or they can leave it off.  None have offerred to pay for use of my deck lid space.

[andy74]

WOW, Nice car. IMO if the factory did not put it there, neither should the dealer...After all, why should the middle man get credit.?
I also think ALL Dealers are crooks.

I am a car dealer,and what the hell does a sticker have to do with us being "crooks"? I think that you should think before you type my friend

by the way i am not that far from brockport as the crow flies and i think its cool to have an original dealer sticker or emblem on the car,thats how they were delivered back then,i keep some old plate frames around thinking of refurbishing them to put on mine someday

[Brock Samson]

question: do you still have the original one?.. without seeing it it's hard to say, but off the top i'd say use the original no matter what the shape,.. (stick on i hope) the decal you have on there now looks o.k. but looks too new. but all things being equal i'd say leave it..
like to see alot more pics of your car BTW even if it is only a '68...   

[Just 6T9 CHGR]

The last new cars I've bought I've told the dealer I want a penny a mile to advertise for them or they can leave it off.  None have offerred to pay for use of my deck lid space.

You almost sound like a lawyer.....

Great info Kim.  Thanks for sharing

[MOPARHOUND!]

The last new cars I've bought I've told the dealer I want a penny a mile to advertise for them or they can leave it off.  None have offerred to pay for use of my deck lid space.

You almost sound like a lawyer.....

Great info Kim.  Thanks for sharing

Kim is last426, lawyer from California.

Lee is ITSA426, retired airline worker from South Dakota Edit: Minnesota, I was close  .

[ITSA426]

Minnesota

[MOPARHOUND!]

The 69 318 Charger purchased from the original owner has it's original paint on the trunk lid, and the metal Olsen Dodge, Omaha, Nebraska emblem still attached.  I'm keeping it.  Strongly considering removing the faded AAA sticker though, had about 10 of them plastered on the car, inside and out.

I did remove the CB antennae, and the green alien head thingie ( ) from the radio antennae.

Would like to remove the trailer hitch, and the antiquated mobile phone antennae eventually.

[rarefish]

Wow, I'm surprised at all of the posts on this. A little history on the repo sticker. A good friend of mine father, owned the dealership. He also worked there back in the late 60's and got to order a new car a couple of time a year to drive. He said that he usually drove 340 Darts because
his father would not let him drive any big block cars for fear that he might wreck them. He has lots of good stories to tell of those days and remembers most of the small handfull of R/T's and GTS cars that they sold. He still recalls when my 68 Charger was delivered to the new owner.

My friend had a falling out with his father one day in the late 70's and quit. His father died around 1989 and shortly later the dealership was sold but the name remained unchanged. About 15 ys ago my friend found an original dealer sticker in the back of his tool box. It was one of their original 60's era one because around 1970 the dealer added Plymouth cars and their sticker was changed to Dodge/Plymouth. He was able to make about 6 reproductions from the original and when I bought the Charger last year he offered me one.

One thing I should mention is that the dealer kept all the records on all the new cars they sold. So I have nice file of the dealer paper work of when the car was order. Here is a pic of the original order sheet written by his father John Barry. Note the date is wrong in the upper corner it says 12-16-68 instead of 12-16-67 , he said that his father trid to get the buyer to go for Sur-grip but the guy was too cheap. Also  his father would try to talk buyers into deleating the stripes "as they only lead to tickets" he would say. As you can see there are no stripes on my 68.

For those those who asked, the paint that you see in the pictures is original. There has been some repaint done in a few areas but most is untouched.

[tan top]

good story ( rarefish) ,  intresting read  

[Just 6T9 CHGR]

Great info Kim.  Thanks for sharing

Kim is last426, lawyer from California.

Knew that....notice the

[Nacho-RT74]

This is an OLD pic... I ended removing it

[Ghoste]

That one would be cool to have on a car up here. 

[BigBlackDodge]

I've always removed them from my vehicles....new or old. To me it would be like leaving the realtors company sign in the front of your house years after you bought it.


BBD

[TUFCAT]

There's no dealer decal on my Coronet survivor and if there was one,  I'd probably take it off....probably. 

[WheresMyCharger]

My dad delivered new Mopars and when in my teen in the late 60's, he would bring home the dealer's sticker of the dealers he went to that day. I have several of original stickers from western and central NY dealerships. About 5 years ago I put them in a photo album. I will post pics later.
IMO the sticker indicated original paint when I was looking at used cars back in the '70's.

[andy74]

My dad delivered new Mopars and when in my teen in the late 60's, he would bring home the dealer's sticker of the dealers he went to that day. I have several of original stickers from western and central NY dealerships. About 5 years ago I put them in a photo album. I will post pics later.
IMO the sticker indicated original paint when I was looking at used cars back in the '70's.

I  would like to see those pics,any from the syracuse area?

[WheresMyCharger]

andy,
PEPPER'S in Syracuse, Albany Dodge, and UCP of Utica to name a few. Pics to follow.[/img]
[/img]

[Ghoste]

Those are cool!  I like the Road Runner one especially.

[tan top]

Those are cool! I like the Road Runner one especially.

                     
             awesome stuff to have 

[WheresMyCharger]

Those are cool!  I like the Road Runner one especially.

If you were in the Navy, I'm told that the flags the roadrunner is flying spells out MAIN , for Main Chrysler Plymouth, that was in Buffalo NY.

[HeavyFuel]

I personally won't advertise for anyone on my cars , but hey , it's your car. 

So you wouldn't like this, huh?   I laugh my butt off every time I see a vehicle from this place around town.  I would refuse to sign the papers if this crap was on the vehicle.

[last426]

The last new cars I've bought I've told the dealer I want a penny a mile to advertise for them or they can leave it off.  None have offerred to pay for use of my deck lid space.

You almost sound like a lawyer.....

Great info Kim.  Thanks for sharing

Kim is last426, lawyer from California.

Lee is ITSA426, retired airline worker from South Dakota Edit: Minnesota, I was close  .

Yeah, I have a comment.  I ordered and bought a new 71 R/T from a dealer in Fallon, Nevada.  It was the time of the holes in the trunk dealer name.  When I ordered the car I told the salesman not to put their name on it or I would not buy the car.  The didn't.  Buw what nerve for a dealership to drill holes in a new car trunk lid.  C'mon.  Got to www.marlia.com to see the second r/t I bought.  Kim

[chargerjy9]

My 73 survivor has the dealer sticker on the deck lid. I would not remove it as it is part of the history of this car.

[Chatt69chgr]

I have mixed feelings about this.  My car had one of the metal letter strips on the back----- "Tait's Huntsville Dodge".  I took it off but saved it.  Now I also have the original window sticker as well as the original bill of sale both with that dealers name.  Additionally, this dealer is no longer in business.  So from a historical standpoint, it's kind of interesting.  But I still don't know if I would put it back on the car after the restoration is complete.  Might just put in a shadow box along with the documents mentioned. 

[ACUDANUT]

 My friend ordered a new Chevy Uplander, and he told them NO DEALER Stuff.  When he went to pick it up, they drilled two holes in the front bumper for a dealer's plate.  He was so pissed off, that he refused to accept it and walked off.

[TUFCAT]

Drilling holes in a brand new car is totally sacreligious!!  I would've done the same thing!   

[69bronzeT5]

Heres the holes from where my metal badge was