Return of the Chrysler Pentastar !?! :)

[RD]

Agreed.  They shouldn't get loyalty for something they did 40 minutes ago.  But trying to re-establish a brand loyalty associated with the symbols from when they were great is good start in my books just so long as it's being attached to the same kind of thinking that went with the symbol way back when.  If marketing is just trying to put out a cheap hooker in new clothes, we'll spot it pretty quick.

  ya hit the nail on the head

[Dodge Don]

Agreed.  They shouldn't get loyalty for something they did 40 minutes ago.  But trying to re-establish a brand loyalty associated with the symbols from when they were great is good start in my books just so long as it's being attached to the same kind of thinking that went with the symbol way back when.  If marketing is just trying to put out a cheap hooker in new clothes, we'll spot it pretty quick.

  ya hit the nail on the head

I think we have seen Chrysler trot out old iconic symbols and slap them all over their current stuff regardless of historical applicability (ie: Daytona, R/T, Super/Rumble Bee truck? which in my opinion border on outright gaudy). 

[Ghoste]

Absolutely right again Don.  My hope with this is twofold, first that not answering to Daimler means a little more originality will come from marketing (I ain't holding my breath btw) and secondly, that this little symbol will mean more to a new corporate philosophy than it will to tirekickers on the new car lots.

[6670charger]

I love the idea of the Pentastar coming back.  The thing they can get rid of right now as far as I'm concerned is all their "corporate grilles and facias."  If they're going to continue making every car and truck look exactly like the rest of the inventory, I know how Chrysler and all the rest of the Ameriican Auto makers can save a TON of money...........instead of building 12 different cars, trucks and vans with the same front end appearance, lets go back to 20's-50's era design, and make four or five basic vehicles, change trim levels and add varying body styles and give them their own names.  Lots of platform sharing going on there.   Lots of parts interchangability too.  That's what seems to be the goal today anyway.  Build as many vehicles from the same platform as possible to cut costs.

I've never understood why each company feels the need to have a full, mid and compact sized vehicle in every single sales segment there is.   No wonder they aren't competing.   It's the old quantity vs. quality issue.  Reduce the quantity, and focus on the quality.   Chrysler doesn't need to have its own version of the "3-wheeled, rear-steered front bed mid-size pickup van" just because the others guys do.   

Every vehicle built doesn't need to share the same damn grille design to provide its identity.  I thought that's what the "bowtie" and "blue oval" and "ram's head" were for.    This concept is fine for certain brands whos identity's have always been established this way, such as Jeep.   

I yearn for the day when I can look at a car, and tell its make and model (and even its model year) simply by looking at it.  I'm tired of looking at a car and saying, "OK, that's a '95-03 (insert make) (insert model)," because they built the same freekin' car for TEN YEARS STRAIGHT!!!!

[hutch]

i dont care.  its ugly and at my point in time as a kid, its burned into my head as a dork car hood emblem.

[RD]

i dont care.  its ugly and at my point in time as a kid, its burned into my head as a dork car hood emblem.

it wasnt always a hood emblem... but to each his own.

[Charger1973]

Each part on your car has the pentastar next to the parts number.   

[RD]

Each part on your car has the pentastar next to the parts number.   

hehehehe snicker snicker

[Telvis]

I love the pentastar logo. When I think of domestic auto companies the Ford blue oval, Chevy bow tie and Chrysler pentastar are the images I see.

[JimShine]

I never noticed the emblem was gone.

Anyhow, it makes no huge difference to me. I still find it funny how the 2nd gen Chargers only had one roughly the size of a dime placed down near the ground only on one side of the car (yeah, I know the VIN tag has one too, but it doesn't count to me). I often wonder what went through their minds by not placing a Dodge nameplate anywhere on the car.

[Ghoste]

I think the styling was a bold enough departure for Dodge that everyone knew exactly who made it.

[6670charger]

I never noticed the emblem was gone.

Anyhow, it makes no huge difference to me. I still find it funny how the 2nd gen Chargers only had one roughly the size of a dime placed down near the ground only on one side of the car (yeah, I know the VIN tag has one too, but it doesn't count to me). I often wonder what went through their minds by not placing a Dodge nameplate anywhere on the car.

1st gens have the same Pentastar on the pass side fender.  I think the third gens do too.

[bull]

I never noticed the emblem was gone.

Anyhow, it makes no huge difference to me. I still find it funny how the 2nd gen Chargers only had one roughly the size of a dime placed down near the ground only on one side of the car (yeah, I know the VIN tag has one too, but it doesn't count to me). I often wonder what went through their minds by not placing a Dodge nameplate anywhere on the car.

I think not having the Dodge word pasted all over was a good idea myself. The cars looked good enough that there was never any question what they were back in the late '60s and early '70s. Maybe I only think that because the Germans were so hellbent on product recognition and made everything with the crosshairs grills and blatant badging. I believe the opposite is better in most cases. You know the old saying, less is more...

[JimShine]

I agree, it looked great not being plastered. However, I feel a Coronet and Roadrunner is just as unmistakeably Chrysler, yet is branded.

[bull]

I agree, it looked great not being plastered. However, I feel a Coronet and Roadrunner is just as unmistakeably Chrysler, yet is branded.

Back then the goal was to design cars that made a name for themselves, not run-of-the-mill grocery-getters with a bunch of fancy stripes, graphics and emblems like today.

[Charger1973]

I agree, it looked great not being plastered. However, I feel a Coronet and Roadrunner is just as unmistakeably Chrysler, yet is branded.

Back then the goal was to design cars that made a name for themselves, not run-of-the-mill grocery-getters with a bunch of fancy stripes, graphics and emblems like today.

Dont forget the rear spoiler that every car has now.  Almost makes me want to NOT put one on my car.   

[hemihead]

I agree, it looked great not being plastered. However, I feel a Coronet and Roadrunner is just as unmistakeably Chrysler, yet is branded.

Back then the goal was to design cars that made a name for themselves, not run-of-the-mill grocery-getters with a bunch of fancy stripes, graphics and emblems like today.

They all had fancy stripes,graphics and emblems back then too. Especially after 67.And it just got worse.And to top it all off, when someone " restores"  a car today everyone seems to think they all had stripes and spoilers.In reality,the true Motorheads back in the day,steered clear of anything that attracted unwanted attention to their car.Only the geeks bought into the Stripe and Wing crap.The idea was," If it doesn't make it faster, it wasn't needed."

[Ghoste]

In some ways, not much has changed.