Return of the Chrysler Pentastar !?! :)

[xs29j8Bullitt]

There are reports the Pentastar logo will return... 

http://www.autoblog.com/2007/05/17/chrysler-corp-will-revive-pentastar-logo/

Maybe Cerberus will be a good owner...

XS

[BigBlackDodge]

Funny how the younger generation hates anything with the pentastar logo on it..............but they're the ones always trying to buy my car, which has that logo on it! Dolts!


BBD

[jasonfromIKILLYA]

yeah, I really think this is about the best outcome of the sale we could have hoped for.  I think it's all going to be ok.

[hemihead]

I'm not counting on anything yet but I do prefer the Pentastar. 

[Sinister68]

I personaly thinks that is a bad move, especially for a company that is in bad condition. I'm 28 years old and I remember those logos,and the cars they wore it, was all crap. It dosen't bring back any pleasant memories. I didn't start to notice any good cars coming out of Chyrsler until, coincidently, until they changed the logo to the current one. And wouldn't that take a lot of marketing dollars to bring consumer awareness to this logo?

yea nice move....
1st rule of business, go backwards!
oh no wait thats the worst thing you can do fools.

that badge hung on a ton of crap cars, and does not stimulate pleasant memories. it brings thoughts of
old out dated rust buckets that rotted in my neighborhood

I don't associate the pentastar with quality. Exactly the opposite. This isn't a symbol with rich history, like the Ford script and oval, nor even the GM logo. Chrysler's glory years -- the years when the company had reputation for superior engineering -- predate the pentastar.

Returning to it is a mistake.

If they need a corporate logo, they should try to come up with something fresh and new -- something that conveys to potential purchasers the message that the company is making a fresh, new start.

     So to these 'rocket scientists' Chrysler muscle cars were crap too? 

"Rich history"?!?!  The last quote obviously chooses to forget such lovely Ford vehicles as the Pinto or the GM vehicles as the Citation.   

[Brock Samson]

where - who,.. did those quotes come from?... 

[Rack]

I like it. 

[Sinister68]

where - who,.. did those quotes come from?... 

From xs29j8Bullitt's link: http://www.autoblog.com/2007/05/17/chrysler-corp-will-revive-pentastar-logo/

They start on the bottom of that page.  I had to stop reading those comments after the second page. 

[pettyfan43]

It gives me that little glimmer of hope, that maybe all will be right with the world. On my 94 and 97 trucks, I stuck a little stick on Pentastar from the neons on the bottom of the right fender.

Might be time to find one of those for my 04!

[Brock Samson]

ok i see,.. 

well i've been driving my charger longer then those boys have been alive,..
my '89 New Yawker had the Crystal Pentastar as a hood ornament and the key had one too...
funny they dis the older mopars but drive the newer ones...
but it's ok,.. they will move on to the next flavor of the week... 

btw: i bet their cars aren't even paid off before they move on...

[71ChallengeHer]

I like the pentastar.

[Dodge Don]

Honestly couldn't care less. Although every car I've ever owned (except the new minivan we bought from Pontiac a few years ago) has been a Mopar I am not slavishly tied to today's Chrysler. The only thing they have of interest to me is the Durango.

[bull]

The only thing they have of interest to me is the Durango.

Me too, up until '03 anyway. I like the full size trucks too though... that's pretty much it. There hasn't been a car that's generated any excitement for me since, uh, hmmm.....?

[hutch]

If it was not for the K-Car, I would say good.  Some how that car distroyed the pentstar for me.

[RD]

this is dumb.... to relate a logo to the overall capabilities of a vehicle and a company... just moronic.  Sorry hutch, but if you say the k car killed the pentastar for you, then why do not think of your own charger and remember how that car has revived the pentastar....

this is about the most stupid argument I have seen in a long time.  the fact that people are pissing in their wheaties over a logo and is slapping mud in the reinvention of the company that has given us our beloved vehicles sickens me.  you can question, fine, but damn.... where is your loyalty?

k cars were practical and ran forever if well taken care of btw.  I had a reliant that lasted 335,000 miles.  I have a friend who has a 86 turbo z that has 455,000 miles.  take those pentastars and.... well, you know where you can hang/shove them.

[BigBlackDodge]

If not for the k-car we wouldn't be talking about the new Chrysler.



BBD

[hemihead]

I have owned nothing but Mopars since I was 14 and i'm now 43. I stuck by Mopar through the good and the bad until they sold to Daimler
and I saw the hideous styling ques of the Eurotrash they were putting the Mopar label on. Give me ANY of the 80's - early 90's Mopars any day over that German ugly square body with the Ram Truck front end ( and yes that includes the new Challenger too.It looks like the Ram truck too.)
I can't wait to see some fresh styling.

[bmoparmofo]

If not for the k-car we wouldn't be talking about the new Chrysler.


BBD

very true

[Charger1973]

Im glad to see the pentastar back.  I think this is a sign of good things to come.   

[Todd Wilson]

ok i see,.. 

well i've been driving my charger longer then those boys have been alive,..
my '89 New Yawker had the Crystal Pentastar as a hood ornament and the key had one too...
funny they dis the older mopars but drive the newer ones...
but it's ok,.. they will move on to the next flavor of the week... 

btw: i bet their cars aren't even paid off before they move on...

I agree!  Those kids that posted are probably upset because their tired old POS college car is on its last leg and it happens to be a 80's K car. They dont take into consideration the car could be 20+ years old and had the piss drove out of it.


Todd

[bull]

I'm not sure why people are getting all goofy about the K-cars anyway. They were the perfect product at the time for Chrysler and they basically saved the company. Iacocca virtually mimicked what the Japanese did in the '70s by making a crapload of affordable, throw-away cars and the move increased Chrysler's profit margin substantially. So you proud Prowler, Viper, Ram, Durango and '06 whatchamacallit owners have the k-car to thank.

http://www.carpages.ca/go/autonews/02152005,chrysler_riding_high_with_billions_in_profits.aspx

"... an image that was seen as a stigma in the energy conscious late '70s and early '80s, when an oil crisis caused lineups at gas stations and forced domestic automakers into the economy car game. Chrysler's answer was the Omni, a surprisingly resilient runabout that can still be seen on the roads today. Its famous K-car, heralded by then-CEO Lee Iacocca, brought the company out of another financial crisis, strengthened by the dawn of its Magic Wagons, the Dodge Caravan, Plymouth Voyageur and Chrysler Town & Country."

What's funny about that article (posted in '05) is that it talks about Chrysler's billions in profits and how great Daimler and Chrysler are getting along.

[Ghoste]

Not to mention that in order to get the loan guarantee from the government, Iacocca basically had to promise to change the company into a fwd, fuel efficient mfg only.  Omni's and K-cars were what he had to make and luckily for us, that was where his heart was anyway.
LONG LIVE THE PENTASTAR!!!

[hemihead]

And the design for the Omni came from the deal with VW for the New Staton, Pa  assembly plant .Mopar got blueprints for the Rabbit and VW got an American assembly plant. For a while you could buy certain parts for the Ommi at the VW dealer.So much for the superior ( cough) import cars. And all the Performance FWD Mopars of the 80's and 90's were all based on the K platform.

[Dodge Don]

A "corporation" does not earn my loyalty because they made great cars 40+ years ago.

[Ghoste]

Agreed.  They shouldn't get loyalty for something they did 40 minutes ago.  But trying to re-establish a brand loyalty associated with the symbols from when they were great is good start in my books just so long as it's being attached to the same kind of thinking that went with the symbol way back when.  If marketing is just trying to put out a cheap hooker in new clothes, we'll spot it pretty quick.

[RD]

Agreed.  They shouldn't get loyalty for something they did 40 minutes ago.  But trying to re-establish a brand loyalty associated with the symbols from when they were great is good start in my books just so long as it's being attached to the same kind of thinking that went with the symbol way back when.  If marketing is just trying to put out a cheap hooker in new clothes, we'll spot it pretty quick.

  ya hit the nail on the head

[Dodge Don]

Agreed.  They shouldn't get loyalty for something they did 40 minutes ago.  But trying to re-establish a brand loyalty associated with the symbols from when they were great is good start in my books just so long as it's being attached to the same kind of thinking that went with the symbol way back when.  If marketing is just trying to put out a cheap hooker in new clothes, we'll spot it pretty quick.

  ya hit the nail on the head

I think we have seen Chrysler trot out old iconic symbols and slap them all over their current stuff regardless of historical applicability (ie: Daytona, R/T, Super/Rumble Bee truck? which in my opinion border on outright gaudy). 

[Ghoste]

Absolutely right again Don.  My hope with this is twofold, first that not answering to Daimler means a little more originality will come from marketing (I ain't holding my breath btw) and secondly, that this little symbol will mean more to a new corporate philosophy than it will to tirekickers on the new car lots.

[6670charger]

I love the idea of the Pentastar coming back.  The thing they can get rid of right now as far as I'm concerned is all their "corporate grilles and facias."  If they're going to continue making every car and truck look exactly like the rest of the inventory, I know how Chrysler and all the rest of the Ameriican Auto makers can save a TON of money...........instead of building 12 different cars, trucks and vans with the same front end appearance, lets go back to 20's-50's era design, and make four or five basic vehicles, change trim levels and add varying body styles and give them their own names.  Lots of platform sharing going on there.   Lots of parts interchangability too.  That's what seems to be the goal today anyway.  Build as many vehicles from the same platform as possible to cut costs.

I've never understood why each company feels the need to have a full, mid and compact sized vehicle in every single sales segment there is.   No wonder they aren't competing.   It's the old quantity vs. quality issue.  Reduce the quantity, and focus on the quality.   Chrysler doesn't need to have its own version of the "3-wheeled, rear-steered front bed mid-size pickup van" just because the others guys do.   

Every vehicle built doesn't need to share the same damn grille design to provide its identity.  I thought that's what the "bowtie" and "blue oval" and "ram's head" were for.    This concept is fine for certain brands whos identity's have always been established this way, such as Jeep.   

I yearn for the day when I can look at a car, and tell its make and model (and even its model year) simply by looking at it.  I'm tired of looking at a car and saying, "OK, that's a '95-03 (insert make) (insert model)," because they built the same freekin' car for TEN YEARS STRAIGHT!!!!

[hutch]

i dont care.  its ugly and at my point in time as a kid, its burned into my head as a dork car hood emblem.

[RD]

i dont care.  its ugly and at my point in time as a kid, its burned into my head as a dork car hood emblem.

it wasnt always a hood emblem... but to each his own.

[Charger1973]

Each part on your car has the pentastar next to the parts number.   

[RD]

Each part on your car has the pentastar next to the parts number.   

hehehehe snicker snicker

[Telvis]

I love the pentastar logo. When I think of domestic auto companies the Ford blue oval, Chevy bow tie and Chrysler pentastar are the images I see.

[JimShine]

I never noticed the emblem was gone.

Anyhow, it makes no huge difference to me. I still find it funny how the 2nd gen Chargers only had one roughly the size of a dime placed down near the ground only on one side of the car (yeah, I know the VIN tag has one too, but it doesn't count to me). I often wonder what went through their minds by not placing a Dodge nameplate anywhere on the car.

[Ghoste]

I think the styling was a bold enough departure for Dodge that everyone knew exactly who made it.

[6670charger]

I never noticed the emblem was gone.

Anyhow, it makes no huge difference to me. I still find it funny how the 2nd gen Chargers only had one roughly the size of a dime placed down near the ground only on one side of the car (yeah, I know the VIN tag has one too, but it doesn't count to me). I often wonder what went through their minds by not placing a Dodge nameplate anywhere on the car.

1st gens have the same Pentastar on the pass side fender.  I think the third gens do too.

[bull]

I never noticed the emblem was gone.

Anyhow, it makes no huge difference to me. I still find it funny how the 2nd gen Chargers only had one roughly the size of a dime placed down near the ground only on one side of the car (yeah, I know the VIN tag has one too, but it doesn't count to me). I often wonder what went through their minds by not placing a Dodge nameplate anywhere on the car.

I think not having the Dodge word pasted all over was a good idea myself. The cars looked good enough that there was never any question what they were back in the late '60s and early '70s. Maybe I only think that because the Germans were so hellbent on product recognition and made everything with the crosshairs grills and blatant badging. I believe the opposite is better in most cases. You know the old saying, less is more...

[JimShine]

I agree, it looked great not being plastered. However, I feel a Coronet and Roadrunner is just as unmistakeably Chrysler, yet is branded.

[bull]

I agree, it looked great not being plastered. However, I feel a Coronet and Roadrunner is just as unmistakeably Chrysler, yet is branded.

Back then the goal was to design cars that made a name for themselves, not run-of-the-mill grocery-getters with a bunch of fancy stripes, graphics and emblems like today.

[Charger1973]

I agree, it looked great not being plastered. However, I feel a Coronet and Roadrunner is just as unmistakeably Chrysler, yet is branded.

Back then the goal was to design cars that made a name for themselves, not run-of-the-mill grocery-getters with a bunch of fancy stripes, graphics and emblems like today.

Dont forget the rear spoiler that every car has now.  Almost makes me want to NOT put one on my car.   

[hemihead]

I agree, it looked great not being plastered. However, I feel a Coronet and Roadrunner is just as unmistakeably Chrysler, yet is branded.

Back then the goal was to design cars that made a name for themselves, not run-of-the-mill grocery-getters with a bunch of fancy stripes, graphics and emblems like today.

They all had fancy stripes,graphics and emblems back then too. Especially after 67.And it just got worse.And to top it all off, when someone " restores"  a car today everyone seems to think they all had stripes and spoilers.In reality,the true Motorheads back in the day,steered clear of anything that attracted unwanted attention to their car.Only the geeks bought into the Stripe and Wing crap.The idea was," If it doesn't make it faster, it wasn't needed."

[Ghoste]

In some ways, not much has changed.