New Challenger to be named "CHARGER"in Australia.

[71 Bee Man]

G'day guys,

just thought you may be interested in what's being reported in the motoring section of our main newspaper where I live in sunny Australia.

Apparently Chrysler Australia Ltd is trying to get the parent company to sell a few of the new Challengers down here. The thing is they want them rebadged as Chargers. The reason is that the Charger name in Australia is pretty famous and well known from a stint during the 70's where we sold uniquely designed Australian Chargers which were reknowned for speed.

Seems us Aussies might actually get a brand new 2 door Charger after all.
Here's the link :
http://carsguide.news.com.au/story/0,20384,21753061-21822,00.html

Peter
Sydney, Australia.

[mikesbbody]

that's cool i wonder if they will have unique charger badges?

[Ghoste]

I wonder if Chrysler will allow such an admission of guilt. 

[ChargerSG]

Thats fun reading, but i have to ask why anyway....

[Brock Samson]

 

http://www.dodgecharger.com/forum/index.php/topic,28959.0.html

[bull]

So Chrysler is going to insult the Aussie's intelligence now by passing off a Challenger as a Charger? It could be a worse bait and switch, as we found out in '06, but it's still dishonest.

[71 Bee Man]

Thats fun reading, but i have to ask why anyway....

You have to understand that Chrysler left Australia for almost 20 years from 1981. The thing is that most people still identify Chrysler in Australia with the Charger name - it was famous.

They had probably the most successful advertising campaign ever produced for a car sold in Australia and the name Charger became an icon.

If they were to sell a performance Mopar product in Australia, calling it Charger could only improve sales. The name Charger in Australia was also given to cars that were uniquely Australian designed - they weren't Dodge Charger imports. So the fact that it is a rebadged Challenger won't upset anyone in the slightest. In fact, I would love to own a new Charger rather than a Challenger, but would gladly own a Charger badged Challenger. It's what the new Charger should have been.

Hope that makes some kind of weird sense.

Peter

[bull]

What would've made a lot more sense would have been to make a two-door coupe that looked like a Charger back in '06, call it a Charger and sell it as a Charger in Australia and the US. Instead they're basically admitting the '06 Charger is not a Charger, and I wholeheartedly agree.

But what it also says is that the company will put any name on any car if they think it will help it sell so now we've got all these gender-confused model lineups and no one knows what the he!! is going on.

[moparguy01]

i still want a 70s aussie charger....

[2Gunz]

Ok well I want specail order the aussie charger.