PC stormtroopers strike again: Snickers Superbowl ad pulled

[bull]

http://news.yahoo.com/s/ap/20070206/ap_on_bi_ge/super_bowl_snickers_ad

HACKETTSTOWN, N.J. - A commercial for Snickers candy bars launched in the Super Bowl broadcast was benched after its maker got complaints that it was homophobic.

The ad showed two auto mechanics accidentally kissing while eating the same candy bar and then ripping out some chest hair to do something "manly." One of the alternate endings on the Snickers Web site showed the men attacking each other.

The Human Rights Campaign and the Gay and Lesbian Alliance Against Defamation complained to the maker of Snickers, Hackettstown-based Masterfoods USA, a division of Mars Inc., which also makes M&M's and other candies.

The Web site also featured video of players from the Super Bowl teams reacting to the kiss.

"This type of jeering from professional sports figures at the sight of two men kissing fuels the kind of anti-gay bullying that haunts countless gay and lesbian school children on playgrounds all across the country," Human Rights Campaign president Joe Solmonese said in a statement.

GLAAD spokesman Marc McCarthy said Tuesday the group believed "this kind of prejudice was inexcusable."

Masterfoods spokeswoman Alice Nathanson issued a statement in which she said the company would stop running the ad on television and the Web site.

"As with all of our Snickers advertising, our goal was to capture the attention of our core Snickers consumer," Nathanson wrote.

"Feedback from our target consumers has been positive. In addition, many media and website commentators of this year's Super Bowl commercial line-up ranked the commercial among this year's top ten best. USA Today ranked it 9 of its top ten picks," she continued.

"We know that humor is highly subjective and understand that some people may have found the ad offensive. Clearly that was not our intent," she wrote.

Masterfoods brands include Uncle Ben's rice, Pedigree dog food and Whiskas cat food. It is part of Mars Inc., a family-owned company.

[red72chrgr]

A$$ kissers 

[bull]

I wish people would stop bowing down to these whiners.

[is_it_EVER_done?]

Our countries society is becoming an embarrassment! I seriously doubt that anyone, regardless of sexual orientation, could find anything offensive in the (humorous) commercial - except for the psychotically extreme minority. Unfortunately, the extreme/fringe minority wins everytime nowdays.

When and how did we (as a country) become such pusses?

As a side question, who here found the add offensive, unacceptable, or in any way derogatory towards gays? And if so, when did being a heterosexual (with normal, -- even though as presented by the add, an animated and funny natural response to the situation --, become a source of ridicule and censure?

I, for one, am at a loss as to the backlash.

[Old Moparz]

Wow, better not eat it, you might turn gay, or perhaps beat up someone who looks like Liberace because you're worried he might force you to hate women.

I always liked Snickers on those rare occasions I wanted candy, but now I'm filled with all kinds of self doubt. 

[Johnny SixPack]

Wow, better not eat it, you might turn gay, or perhaps beat up someone who looks like Liberace because you're worried he might force you to hate women.

I always liked Snickers on those rare occasions I wanted candy, but now I'm filled with all kinds of self doubt. 

Don't doubt your inner-most feelings Bob.

What's the tinfoil telling you?

[nh_mopar_fan]

They have a problem with the way the players reacted to seeing the commercial.

Last I checked, they're not going to be able to control people's natural reaction.

[69_500]

What are we coming to? Stoping everything that is meant as a joke so as to appease a handful of people? I mean come on lets be real here. What is the % of people that are homosexual? I'm going to say around 4-8% of total population.

Then again we do the same things for all the minorities if they yelll foul play. I'll get off the soap box now and enjoy a snickers.

[Old Moparz]

What are we coming to? Stoping everything that is meant as a joke so as to appease a handful of people? I mean come on lets be real here. What is the % of people that are homosexual? I'm going to say around 4-8% of total population.

Then again we do the same things for all the minorities if they yelll foul play. I'll get off the soap box now and enjoy a snickers.

It could be a phallic symbol, be careful who sees you eating it. 

[Mean 318]

One nation, under god!

[RD]

i personally found that commercial to be fricken hilarious!  oh well... guess those snickers had too many manly nuts in them and not enough ovas... snicker snicker... <----- a pun?

[pettyfan43]

I'm sorry but they backlash over that commercial is idiotic, The commercial was FUNNY AS H E Double hockey sticks!!!!!!!!!!!!!!! I watched all four on the website, my favorite is when they drink the motor oil!!!!!!!!!

[Shakey]

I like this statement:

"This type of jeering from professional sports figures at the sight of two men kissing fuels the kind of anti-gay bullying that haunts countless gay and lesbian school children on playgrounds all across the country," Human Rights Campaign president Joe Solmonese said in a statement.

[6pkrunner]

Just goes to show that the majority no long rules. Always learned "majority rules, minority rights" in school as to the basic functioning of any democracy. Now the special interest groups have both more rights than the norm, i.e. more attention and funding, but also by these outbreaks also control the majority. Being politically correct will eventually remove all forms of free speech as no matter what you say will offend some group in some way.

Andy Rooney has some dynamite statements on this very topic of special interest/minorities and the running of popular opinion.

[my73charger]

That sucks, that one was one of the few funny ones.

[41husk]

I just don't get the homophobes.  I personally love gay men, They leave more women for the rest of us

[moparjohn]

As a person who has many gay friends I can tell you that they were NOT offended. They thought it was funny as I did.  People need to get a life and work on issues that WILL HELP humankind. IE foster a child, donate time to a church/charity/club that helps the masses. OR donate money or food to the needy/homeless. BUT most of all gwt a sense of humor!!!

[bull]

i personally found that commercial to be fricken hilarious!  oh well... guess those snickers had too many manly nuts in them and not enough ovas... snicker snicker... <----- a pun?

If RD isn't offended than it just isn't offensive.

[RD]

i personally found that commercial to be fricken hilarious!  oh well... guess those snickers had too many manly nuts in them and not enough ovas... snicker snicker... <----- a pun?

If RD isn't offended than it just isn't offensive.

do i really seem to be that liberal? LOL bwhwhahahaha  I hope not.. I am pretty conservative in some areas... just dont ask about those... this thread would get locked LOL

Bull you crack me up, ya know that? 

[mikepmcs]

Brokeback Snickers. 


http://www.superactionnews.com/

[THE CHARGER PUNK]

Heres the AD with all 3 alternate endings, i have 2 say its a pretty funny ad and shoulda been aired

http://youtube.com/watch?v=iD9YY_VFIdw

[dkn1997]

.  The way I feel, if it came on again, I would probably switch the channe., because two guys making out skeeves me a bit, but I certianly would not rally against it and make a stink about it. 

[Lowprofile]

I just don't get the homophobes.  I personally love gay men, They leave more women for the rest of us

Spoken like a TRUE ManHo!!