Wheel refinishing tips? Any particular brand of paint?

[Wakko]

I sandblasted my four cop wheels today and would like to get them wrapped and installed on Friday.  I know Eastwood sells rim paint for $11 a can so I'm sure I can find some locally at my auto paint supply house.   Anyone have any tips?  Do I need to primer the wheels?  If so, what's the strongest primer?  I want this coating to LAST.

[wylde8]

When I did my taillights, everyone recommended PPG's DCC line of urethanes.  They all said it would last better than anything else PPG makes.  I can't really speak for the other brands of paint though. 

[Wakko]

Taillights?

[73rallye440magnum]

im guessing tail lights housings?

[TruckDriver]

Prime the wheels first Ian. Then I use a stove paint (household appliance paint) long as you wanna paint them black or white. It is more resistant to stone chips and etc. Most hardware stores carry the stove paint.

[Wakko]

Etching primer or does it matter?   Yes, doin' them in black.  You're gonna want yours back after you see how pretty it looks. 

[TruckDriver]

When I paint, I use the red Rustolium (spelling?) primer. And, na, I won't want the wheel back, I just want pics

[bill440rt]

Etching primer or does it matter?   Yes, doin' them in black.  You're gonna want yours back after you see how pretty it looks. 

Wakko,
If you're doing the wheels black and have access to a spray gun/compressor then nothing beats automotive paint from your local auto body supply store (PPG, DuPont, etc). Prime them with a good epoxy primer, let it flash dry, then paint black. If you're going for gloss black then automotive urethane is the way to go. If semi-gloss is preferred you can use flattening agent. Or, Eastwood's Chassis black is good black epoxy paint & very stone chip resistant. You can get it in semi or gloss black.
Avoid rattle can paints as most are not very chip resistant and not as durable as regular automotive paints.

[Wakko]

I don't have access to a compressor and have to use the rattle can, unfortunately.