new dodge dart commercial . i love it :)

[68 CHARGER R/T]

http://www.youtube.com/watch?v=z013IF8smys

[marshallfry01]

That is awesome! My hat is off to whoever made that one!

[myk]

Lol, cute.  Too bad people who haven't seen or heard of Bullitt, mostly younger folks, won't understand the 'Frisco reference...

[69charger2002]

Wow that was sweet!

[Baldwinvette77]

Lol, cute.  Too bad people who haven't seen or heard of Bullitt, mostly younger folks, won't understand the 'Frisco reference...

i understand it   and any other kid who has any interest in cars would too... but than again said kid wouldnt give a crap about the modern dart  

[bill440rt]

VERY cool. 
It's actually not a bad looking little car. Much nicer looking compared to other compacts in it's market range from other makes.

[Fred]

That was good. Good looking little car too. 

[green69rt]

I heard "UP TO 59 MPG"

[MaximRecoil]

Cool commercial, but I don't know if it is a wise move to place the new vehicle you are advertising in the same scene as an older vehicle that you no longer sell, and which makes your new vehicle look pathetic in comparison. I mean, who's going to pay attention to the econobox on the left when just to the right of it sits the best looking muscle car of all time?

[fy469rtse]

I just want to know what member on here owns that car, and no wonder his hair is grey the way he drives that charger , there's a car on the left lol didn't notice till you guys pointed that out

[MaximRecoil]

I just want to know what member on here owns that car, and no wonder his hair is grey the way he drives that charger

They grafted in scenes from the 1968 movie Bullitt for that commercial. The car was brand new at the time of course, but I suspect it is long gone by now (unless one or both of the two that they used got saved like some of the original General Lees from The Dukes of Hazzard did).

The famous chase scene from Bullitt involving that black '68 Charger R/T and a green '68 Mustang GT can be seen on YouTube - link.

[Baldwinvette77]

Cool commercial, but I don't know if it is a wise move to place the new vehicle you are advertising in the same scene as an older vehicle that you no longer sell, and which makes your new vehicle look pathetic in comparison. I mean, who's going to pay attention to the econobox on the left when just to the right of it sits the best looking muscle car of all time?

http://www.youtube.com/watch?v=vr2n_igISbU

wasnt the first time 

[JB400]

Bullitt was never replayed.  There was a couple remake shots, but no vintage shots.  It was all new, and surprisingly done with the 68.  I would have thought that they'd of used the newer Charger.  Glad that Chrysler hasn't completely lost its heritage.

[bull]

Cool commercial, but I don't know if it is a wise move to place the new vehicle you are advertising in the same scene as an older vehicle that you no longer sell, and which makes your new vehicle look pathetic in comparison. I mean, who's going to pay attention to the econobox on the left when just to the right of it sits the best looking muscle car of all time?

You're kidding, right? The dumbest thing Chrysler advertising has ever done in the past is ignore or misinterpret its own legacy. IMO creating any sort of brand loyalty is nearly impossible if you don't tap into the historic highlights of your company.

Now, sticking an R/T badge on everything you make is going too far in my book but at least now Chrysler seems to understand the importance of its own heritage.

[stripedelete]

I find the mix kind of interesting in that the baby boomers who are not the target market for the car are the ones that are going to "get it".

Maybe it's a "twofer". Tug on fond  memories of boomers (heritage) and for the millenials, "here's something shiny and all you will every be able to afford".

[myk]

I find the mix kind of interesting in that the baby boomers who are not the target market for the car are the ones that are going to "get it".

Maybe it's a "twofer". Tug on fond  memories of boomers (heritage) and for the millenials, "here's something shiny and all you will every be able to afford".

Exactly.  Look at it this way guys: younger buyers who might be drawn to that car may have some money to spend, but those without the cash MAY have parents or older relatives/siblings that may appreciate a '68 Charger, Bullitt the movie as well as other pieces of that era, and for nostalgia's sake may co-sign for a loan.  Or, if an older/retired person with a limited/fixed income is looking to relive their glory days, then I would imagine that the creators of the Dart and that commercial would be aiming at that demographic as well.  Be sure however, that they didn't just throw a '68 Charger and a new Fiat-er, I mean Dart together just for the heck of it...

[MaximRecoil]

Bullitt was never replayed.  There was a couple remake shots, but no vintage shots.  It was all new, and surprisingly done with the 68.  I would have thought that they'd of used the newer Charger.  Glad that Chrysler hasn't completely lost its heritage.

Really? That's interesting. I figured it was done the same way those Coor's Light commercials from the 1990s showing John Wayne seemingly interacting with a current setting and current actors were done. With the advances in digital wizardry since the 1990s I have no doubt they could have incorporated actual Bullitt footage seamlessly had they wanted to.

Cool commercial, but I don't know if it is a wise move to place the new vehicle you are advertising in the same scene as an older vehicle that you no longer sell, and which makes your new vehicle look pathetic in comparison. I mean, who's going to pay attention to the econobox on the left when just to the right of it sits the best looking muscle car of all time?

You're kidding, right?

Not even remotely.

The dumbest thing Chrysler advertising has ever done in the past is ignore or misinterpret its own legacy. IMO creating any sort of brand loyalty is nearly impossible if you don't tap into the historic highlights of your company.

That may be, but that doesn't mean it was a wise move to make your new vehicle look pathetic. Do you think most people seeing that commercial are more likely to think, "I'd kill to have that Dodge Dart", or "I'd kill to have that '68 Charger"? This is a pretty well established concept; it is the reason that so many girls don't like going out with friends that are clearly far more attractive than they are, i.e., it takes all the attention away from themselves.

[XH29N0G]

Like the commercial.  My 15 y.o. said, shouldn't the dart pop up in the mirror of the charger?

[Cooter]

So the new Dart has everything on it that makes it NOT Skid, smoke the tires, slide sideways, etc. Like the black car...
Ok Chrysler, keep your Dart. Start making the new Charger look like that black car if you want to sell a buttload of new cars.
Most of the younger FB croud has the same opinion that I've seen.

[lexxman]

Cool I like it, but that's it most people won't get the reference.

[daveco]

Minor hijack: Anyone here driven one of these new Darts? (My '98 Neon needs replacing)

[myk]

I thought someone here has one?

[greenpigs]

I love the commercial also, but the new Dart has a ways to go before I would buy one.

If they used a new charger it just wouldn't have clicked.

I would be willing to give up some MPG for extra power. Also I am done buying new so it would be for the wife.

[wingcar]

Now if they would paint a new Charger orange, add big 01's on the door and a flag on the roof.........a dirt road, a few jumps...a new Charger Cop car giving chase........  (LOL)

(*They would have to add: "Kids don't try this at home")

[bill440rt]

Actually, the new Chargers ARE selling. 
Sales figures (US & Canada) for 2012 models are over 86,000. In 2007 it was about 127,000 units.

http://www.goodcarbadcar.net/2011/01/dodge-charger-sales-figures.html